{"id":13912,"date":"2026-01-24T13:17:37","date_gmt":"2026-01-24T13:17:37","guid":{"rendered":"https:\/\/www.turismodeubeda.com\/ubeda-2026-the-city-of-the-three-joys\/"},"modified":"2026-01-24T13:17:37","modified_gmt":"2026-01-24T13:17:37","slug":"ubeda-2026-the-city-of-the-three-joys","status":"publish","type":"post","link":"https:\/\/www.turismodeubeda.com\/en\/ubeda-2026-the-city-of-the-three-joys\/","title":{"rendered":"\u00dabeda 2026: the city of the three joys"},"content":{"rendered":"

\u00dabeda arrives at FITUR 2026 with a clear declaration of intent: to present itself as the city of the three joys. It is not an empty slogan or an improvised marketing strategy, but a philosophy that condenses its identity and projects a whole year of unforgettable experiences. The joy of the spirit, the joy of the palate and the joy of the senses are the three pillars on which the tourist proposal of this World Heritage city is built for a 2026 that promises to be intense, authentic and memorable. <\/span> <\/span><\/p>\n

Three presentations, three joys<\/span> <\/span><\/h2>\n

\u00dabeda’s presence at FITUR will not be testimonial. At the stand of the Province of Ja\u00e9n, the city will display three proposals that materialize these three joys and that will mark the cultural, spiritual and gastronomic calendar of the year. The 38th International Festival of Music and Dance “Ciudad de \u00dabeda”, the Jubilee Year of San Juan de la Cruz and the 25th anniversary of the Gastronomic Days in the Renaissance are the three milestones that will define the experience of visiting \u00dabeda in 2026. <\/span> <\/span><\/p>\n

The Joy of the Spirit: A Year to Walk Within<\/span> <\/span><\/h2>\n

On Friday 23 at 10:40 a.m., the Jubilee Year of St. John of the Cross will be presented, the proposal that embodies the joy of the spirit in its maximum expression. The holy poet, whose memory the city guards, becomes a guide for a year of pilgrimage, contemplation and encounter with the transcendent. <\/span> <\/span><\/p>\n

This is not a proposal only for believers. The Jubilee Year opens the doors to Carmelite temples, convents and spaces, proposing pilgrims’ itineraries that allow you to discover corners usually closed to the public. Conferences, sacred music concerts, moments of silence and thematic tours make up a calendar designed for those looking for something more than surface tourism. <\/span> <\/span><\/p>\n

The joy of the spirit is manifested in the mysticism of San Juan, in that invitation to walk inside, to discover \u00dabeda with another cadence, slower and more conscious. Between the silence of the cloisters and the austere beauty of Carmelite architecture, the city offers an experience that elevates, inspires and connects with something that transcends the everyday. It is heritage that is not only contemplated, but lived from the inside. <\/span> <\/span><\/p>\n

The joy of the senses: music that makes palaces beat<\/span> <\/span><\/h2>\n

The first presentation at FITUR, on Wednesday 21 at 5:20 p.m., will be dedicated to the International Festival of Music and Dance “Ciudad de \u00dabeda”, which reaches its 38th edition. This festival, promoted by the Cultural Association “Friends of Music”, materializes the joy of the senses in its purest form. <\/span> <\/span><\/p>\n

Each performance turns squares, palaces and churches into living spaces where perfect acoustics and the beauty of the surroundings merge to create complete sensory experiences. The texture of the golden stone under the evening light, the echo of a voice in a Renaissance vault, the night breeze while a string quartet plays in the courtyard of the Hospital de Santiago: the festival activates all the senses. <\/span> <\/span><\/p>\n

From chamber music in columned courtyards to street proposals that bring art closer to all audiences, the festival diversifies formats while maintaining its essence. The singularity lies precisely in this dialogue between heritage and culture, between stone and music, between space and sound. It’s not just listening to a concert, it’s feeling how architecture breathes with every note, how time stands still in a sixteenth-century square while the music flows. <\/span> <\/span><\/p>\n

The joy of the palate: twenty-five years telling the story of the city from the kitchen<\/span> <\/span><\/h2>\n

The third presentation, on Friday 23 at 12:00 p.m., will celebrate the quarter century of the Gastronomic Days in the Renaissance, an event that has evolved to consolidate itself as a strategic gastronomic product of the municipality.<\/span> <\/span><\/p>\n

From January 30 to March 15, eleven restaurants will offer seasonal menus that reinterpret recipes from the sixteenth and seventeenth centuries, claiming extra virgin olive oil as an emblem of the territory. But the days go beyond the dish: guided tastings, showcookings, the “Snacks in the Renaissance” in local cafeterias and the collaboration of the “Olivar y Aceite” Interpretation Center expand the informative experience. <\/span> <\/span><\/p>\n

This is the joy of the palate understood as a story of the city. Honest gastronomy, quality products, cuisine that respects tradition without sacrificing creativity are tangible and tasty arguments that turn the table into a space of knowledge and pleasure. Each dish tells a story, each flavour connects with the territory and with centuries of culinary culture. <\/span> <\/span><\/p>\n

A destination that feels with more than five senses<\/span> <\/span><\/h2>\n

The interesting thing about this proposal by \u00dabeda is that the three joys do not work separately, but rather intertwine and enhance each other. These are not three independent tourist offers, but three ways of approaching the same reality: a city that has decided to communicate through complete experiences. <\/span> <\/span><\/p>\n

\u00dabeda is not only seen, it is lived. It is heard in the festival’s concerts, savored in the Renaissance menus, played on the stone of its palaces, smelled in freshly pressed oil, breathed in the silence of its convents, felt in the depths of the soul in the spaces of San Juan. And above all, it is remembered, because the experiences that activate body, mind and spirit are those that remain in the memory. <\/span> <\/span><\/p>\n

Tradition and modernity without contradictions<\/span> <\/span><\/h2>\n

What makes \u00dabeda’s proposal for 2026 special is that these three joys are not a museum of the past or an artificial historical recreation. They are living heritage that is updated without losing its essence. The Renaissance spaces host contemporary art proposals, gastronomy evolves while maintaining its roots, the spirituality of San Juan dialogues with the searches of the human being of the 21st century. <\/span> <\/span><\/p>\n

Under the new tourist identity developed by Open-Ideas, \u00dabeda has achieved coherence in its communication, improving the visitor experience and facilitating the work of operators and media. The city opens up to the world without renouncing its identity, projecting itself into the future while keeping its feet firmly anchored in its history. <\/span> <\/span><\/p>\n

Territorial impact and projection<\/span> <\/span><\/h2>\n

The three proposals presented at FITUR have something in common: they are levers for positioning and territorial cohesion. The music and dance festival attracts quality audiences, activates the senses and amplifies the city’s international visibility. The Jubilee Year brings deseasonalization and attracts a different visitor profile, more leisurely and reflective, interested in experiences of spiritual depth. The Gastronomic Days generate direct consumption, exportable content and natural prescription through the pleasure of the palate. <\/span> <\/span><\/p>\n

\u00dabeda has shown that its annual programme is not a sum of unconnected events, but an articulated system of experiences that respond to the same vision: to turn heritage into memorable experiences that transcend the visual and the superficial.<\/span> <\/span><\/p>\n

An invitation for 2026<\/span> <\/span><\/h2>\n

The City of Three Joys is an invitation to enjoy the beautiful, the good and the authentic. In a world accelerated and saturated with superficial stimuli, \u00dabeda proposes another speed, another depth, another way of understanding travel. <\/span> <\/span><\/p>\n

Coming to \u00dabeda in 2026 is not just about visiting monuments or trying typical dishes. It is reconnecting with pleasures that nourish the body, the senses and the spirit. It is to remember that true luxury is not in the ostentatious but in the genuine, and to take away not only photos but experiences that touch something deeper. <\/span> <\/span><\/p>\n

Because \u00dabeda, the city of the three joys, is not visited only with the eyes. You can feel it in the senses with the music that makes its palaces beat, you can taste it on the palate with its Renaissance gastronomy, and you can live in the spirit with the mysticism of San Juan de la Cruz. It is remembered with the heart. <\/span> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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