Guided Tours
Guided tours in Úbeda: discover the city with a different perspective
Taking a guided tour in Úbeda is one of the best ways to understand the historical, artistic and cultural richness of the city. Beyond admiring its monuments, guided tours allow you to know the stories, curiosities and details that give meaning to each square, each building and every corner of the historic center. Whether you visit Úbeda with your family, as a couple or with friends, having a professional guide transforms the tour into a much more complete and enriching experience.
Úbeda is a city with centuries of history concentrated in an accessible and comfortable space to walk around. Guided tours help to make the most of the time, to better organize the tour and to discover places that could go unnoticed in a free visit. They also allow you to adapt the pace and content to the interests of each type of traveler.
Úbeda offers a wide variety of guided tours to suit different interests and durations. The most common are the general routes through the historic center, which include the main monuments and squares. These tours provide an overview of the city and are perfect for a first contact.
There are also thematic guided tours focused on specific aspects, such as the Renaissance, religious architecture, the history of certain characters or the role of Úbeda in different historical periods. These types of routes are especially interesting for those who wish to delve deeper into a specific aspect.
Another popular option are the combined visits, which allow you to visit Úbeda and other nearby towns, expanding the cultural experience of the trip. These visits usually take a morning or a full day and are ideal for those who have more time.

Book guided tours
There are also thematic guided tours focused on specific aspects, such as the Renaissance, religious architecture, the history of certain characters or the role of Úbeda in different historical periods. These types of routes are especially interesting for those who wish to delve deeper into a specific aspect.
Another popular option are the combined visits, which allow you to visit Úbeda and other nearby towns, expanding the cultural experience of the trip. These visits usually take a morning or a full day and are ideal for those who have more time.
Hiring a guided tour in Úbeda offers numerous advantages. It allows access to rigorous and contextualized information, avoids wasting time organizing tours and facilitates access to certain spaces. In addition, local guides provide a close and current vision of the city, enriched with stories and details that do not appear in traditional guides.
Guided tours also help to better organize the rest of the trip, as they offer recommendations on other places to visit, restaurants, activities or excursions in the surrounding area.
Complete cultural experience
To fully enjoy a guided tour in Úbeda, it is advisable to book in advance, especially on weekends, holidays and high tourist seasons. Getting information about the duration of the visit, the meeting point and the type of tour helps to choose the most appropriate option.
Adapting the visit to the time of the trip and the type of group is key to a satisfactory experience. Whether it is a first visit or a longer stay, guided tours are an excellent way to discover Úbeda with depth and meaning.
In short, getting to know Úbeda by the hand of professional guides allows you to go beyond the simple tourist visit and turns the trip into a complete, close and memorable cultural experience.

Families visiting Úbeda find guided tours an excellent opportunity to bring history closer to the little ones in an enjoyable and participatory way. Many routes are designed to keep children’s attention, combining simple explanations, curious anecdotes and dynamic tours that avoid long waits.
Many couples opt for guided tours in small groups or even private tours, allowing them to personalize the experience and focus on the aspects that interest them most. Strolling through monumental squares, discovering interior courtyards or learning about local legends turns the visit into a shared moment that enriches the getaway.
In addition, some visits are scheduled at special times, such as at sunset, when the light and atmosphere of Úbeda add an extra charm to the tour.
Traveling to Úbeda with friends is a perfect opportunity to enjoy more participative and dynamic guided tours. Groups usually opt for thematic routes, combined tours or visits that include several monumental spaces in a single experience.
These visits allow you to learn in a relaxed way, share impressions and enjoy the tour without worrying about the organization. The guides adapt the discourse to the group, incorporating anecdotes, curiosities and historical data that make the visit closer and more entertaining.
List of agencies that offer guided tours
A.P.I.T. (PROFESSIONAL ASSOCIATION OF TOURIST GUIDES AND HERITAGE INTERPRETERS JAÉN (HEAD OFFICE ÚBEDA-BAEZA)
La Victoria, 14.
677 495 498/696 692 458
guiasoficialesubedabaeza@gmail.com
visitasubedaybaeza@gmail.com
www.descubreubedaybaezaguiasoficiales.com
IG: @visitasubedaybaeza
ARTIFICIS
Baja del Salvador, 2.
953 758 150 655 553 340
info@artificis.com
www.artificis.com
IG: @Artificis_ubeda
ATLANTE, ÚBEDA AND BAEZA TOURISM
Plaza Vázquez de Molina, 9 Bajo.
953 793 422/ 669 429 210
info@atlantevisitasguiadas.es
www.atlantevisitasguiadas.es
FB: @atlanteturismo
DISCOVER ÚBEDA
Real, 13
699598026
discoverubeda@gmail.com
www.discoverubeda.com
IG: @discoverubeda
FENICE
Cerrajería, 4. Polígono los Cerros
661 517 578
fenice.s.c.a@gmail.com
www.fenice.es
SEMER, "TOURISM AND CULTURE".
Juan Montilla, 3 Bajo.
953 757 916
630 117 597
info@semerturismo.com
www.visitasguiadasubedaybaeza.com
IG: semer_turismo_cultura
SETURJA
Baja del Salvador, 2.
953 108 310/ 663 870 761
info@bonoturistico.com
www.bonoturistico.com
IG: @seturja_turismo_jaen
VANDELVIRA TOURISM
Real, 61.
953 754 014- 659 508 766
info@vandelviraturismo.com
www.vandelviraturismo.com
IG: @vandelviraturismo
VISITÚBEDAYBAEZA.COM
674 740 424
info@visitaubedaybaeza.com
www.visitaubedaybaeza.com
IG: @mariajesus.rodriguez
AGORA
Aguilar Catena, 3-2º E
649 308 985
info@agoravisitasguiadas.com
www.agoravisitasguiadas. com
IG: @agoravisitasguiadas
XPLORA ÚBEDA TOUR
691 260 958
xploraubedatour@gmail.com
www.xploraubedatour.es
IG: @xploraubedatour
ACTIVE TOURISM
IBERIAN LYNX LAND (Nature Tourism)
Avda. de la Libertad, 64, 2º.
626 700 525
info@iberianlynxland.com
www.iberianlynxland.com
IG: @iberianlynxland

