Discover Úbeda
Úbeda is a city to feel it, to walk through it unhurriedly and be surprised at every corner. Located in the heart of the province of Jaén, this Andalusian city combines history, heritage, tradition and a diverse cultural and tourist offer that make it an essential destination in the interior of Andalusia.
Declared a World Heritage Site by UNESCO, Úbeda is synonymous with Renaissance, but also with authenticity. To stroll through its historic center is to travel to an era of artistic and urban splendor that has reached our days almost intact. Palaces, churches, squares and cobblestone streets create a unique setting that coexists with the daily life of a modern and welcoming city.
About Úbeda
Úbeda is an Andalusian city with a unique personality, where history can be perceived in every corner. Its carefully preserved urban layout reflects centuries of cultural evolution that have given rise to a monumental ensemble of enormous artistic and heritage value.
Virtual tours
Discovering Úbeda is much more than visiting monuments. It is to delve into its virtual toursa perfect way to begin to know the city before arriving or to rediscover it from another perspective.

Oleotourism
Úbeda is located in the heart of the largest olive-growing area in the world, which makes it a privileged destination for olive oil tourism. The olive tree is an essential part of its landscape and culture. Enjoy olive oil tourism, one of the most authentic experiences of the territory, linked to the cultivation of olive trees and the production of extra virgin olive oil, the hallmark of the region.
Crafts
The craftsmanship occupies a prominent place in the ubetense identity. Workshops, markets and stores keep alive techniques inherited for generations, allowing visitors to learn first hand traditional crafts and take a unique souvenir.


Gastronomy
The gastronomy of Úbeda is one of the great tourist attractions of the city and a direct expression of its history, landscape and culture. Based on the use of extra virgin olive oil, the star product of the region, the cuisine of Úbeda stands out for its traditional recipes made with simple and local ingredients.
Úbeda at the movies
Thanks to its extraordinary Renaissance monuments, Úbeda has served as a natural setting for several films and historical series, which have found in its streets and squares an authentic setting to recreate different eras. Productions set in the Middle Ages and the Golden Age have used emblematic spaces of the historic center, taking advantage of the architectural harmony and monumentality of the city.


Congress Tourism
Úbeda has established itself as an outstanding destination for holding events, congresses and cultural and professional meetings, thanks to its combination of historical heritage, appropriate infrastructure and a peaceful and accessible environment. The city offers unique spaces that provide a differential value to any event.
Úbeda’s Renaissance legacy is strongly perceived in emblematic spaces such as the Plaza Vázquez de Molina, considered one of the most beautiful in Spain. There, buildings such as the Sacra Capilla del Salvador, the Palacio de las Cadenas or the Parador Nacional make up a monumental ensemble of great harmony and beauty.
Every façade, every sculptural detail and every architectural proportion reflect the economic and cultural power that the city achieved in the 16th century, when it became an artistic reference of the first order.
Úbeda also stands out for its contemporary cultural offer, with museums, exhibitions, festivals and activities that take place throughout the year.
The city has been able to adapt to the new times without losing its essence, betting on sustainable and quality tourism. Thus, Úbeda is presented as a destination that is not only visited, but is remembered, felt and leaves its mark on those who discover it.


