Oleotourism

Úbeda is located in the heart of the largest olive-growing area in the world, which makes it a privileged destination for olive oil tourism. The olive tree is an essential part of its landscape and culture. Enjoy olive oil tourism, one of the most authentic experiences of the territory, linked to the cultivation of olive trees and the production of extra virgin olive oil, the hallmark of the region.

The olive oil tourism is a form of experiential tourism focused on the culture of the olive tree and extra virgin olive oil, which allows visitors to learn first-hand about the entire production process, from the cultivation of the olive grove to the production and tasting of the oil. It is practiced through visits to olive mills, walks among olive groves, participation in agricultural activities, guided tastings and gastronomic experiences linked to the oil. In addition to discovering an essential product of the Mediterranean diet, olive oil tourism brings the traveler closer to the history, traditions and rural landscape, promoting sustainable, educational and environmentally friendly tourism. It is a sensory and cultural experience that connects territory, heritage and way of life.